We started ERTHO with a simple belief — that there’s room in the world for a brand that means more. One that reflects the way we live, the way we see things, and the quiet confidence we carry.

We’re not here to be everywhere. We’re here to build something lasting — something you can feel proud to wear, and proud to be part of.

Every piece we release carries our effort, our intention, and our respect for the man who chooses it. We’re learning, improving, and shaping this story one chapter at a time — and we’re glad you’re with us.

This is only the beginning.

Let’s keep building something worth standing for.

Warmly,

The Founders