ERTHO was founded along the coast of the Arabian Peninsula — a region shaped by contrast. Cold desert nights and intense summer heat. Deep-rooted tradition and constant evolution.

For generations, men from this land dressed with purpose. Every piece held meaning. Wool guarded against harsh evenings. Light fabrics carried ease through the sun. Form followed need. Identity came first.

Today, ERTHO continues this legacy. As our region grows and redefines itself, we carry that spirit forward — with clarity, elegance, and intention.

We’ve explored the world to find fabrics and makers who understand this balance. From the hills of South America to quiet towns in Europe and Asia, we source from those who craft with care and build to endure. Not for status. But for something deeper, a way of being.

ERTHO expresses a modern Arab elegance. Quietly confident. Rooted in origin. Built to last.

ERTHO. Refined Origin.